What is digital marketing learn it how make money on digital marketing full guide- actorAtishay

  

Digital marketing is best way to earn money online

What is Digital marketing 

Modern marketing relies on technology to analyze the comprehensive performance of a marketing campaign, and help guide future strategies and decision making. The best way to define a digital marketing platform is to break it down into its two parts: digital marketing and digital business platforms. Let’s take a look at how the two relate:

Digital marketing is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and/or channels played in reaching their ultimate goal.

Why is Digital marketing important in [ 2021 ]

Digital marketing is on the rise – surpassing spend on traditional marketing for the first time ever in 2019. This is because consumers are increasingly present on online channels. With tech advancements such as AI and machine learning, marketers are better equipped with the marketing technology needed to reach consumers on digital devices at just the right moment. This is opposed to traditional marketing methods – which have to be planned and placed well in advance. Consider the following:
The world has 7.7 billion people and 4.4 billion people use the internet
Nearly 30 percent of consumers would rather interact with brands via social channels versus going to a store.

To be competitive, organizations need to be present across digital channels and devices. However, this doesn’t mean offline channels should be ignored altogether. The best way to meet consumer demands is with an omnichannel presence – which combines offline and digital elements.

 employing digital marketing initiatives, your organization can create a more cohesive, customer-centric customer journey that meets your target audience where they are. It also opens up the door to ongoing engagement even after a purchase, which can help marketing teams more effectively foster brand loyalty and improve customer retention

8 types of Digital marketing Strategies in [ 2021 ]

8 common platforms for digital marketing include social media, influencer marketing, content marketing, email, search engine optimization (SEO), pay-per-click (PPC), affiliate, and mobile. Let’s take a deeper look at each:

#1.Social Media Marketing Platforms e

Todays’ consumers are highly reliant on social media platforms such as Instagram, Facebook, LinkedIn, and Snapchat. This is why it is essential that brands are active across accounts. Consider these stats:
On average users have about 8 social media accounts.
An average of 2 hours and 22 minutes are spent on social per person per day.
Out of the 5.11 billion people who have a phone, 3.26 billion access social media using it.
People spend about 1/7th of their waking time on social platforms.

Social media platforms allow marketers to reach their prospects in a myriad of ways. First, marketing teams can use these channels to distribute paid ads and sponsored content. Each platform has a way for marketing teams to create paid ad campaigns and segment users so these ads appear on the feeds of target audience members. While each platform is different, most have capabilities that allow marketing teams to place ads based on location, job title, interests, age, etc.

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Social media is also a great way to promote products or resources organically to your followers, and engage with consumers. Chances are, people that follow your brand on social media have likely purchased from you in the past. Interacting with them on social media or answering customer service-oriented questions is a great way to ensure continued engagement with the brand and cultivate positive experiences and customer loyalty.

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Domino’s Pizza customer service on Twitter

Finally, marketing teams can use social media to build their brand and establish a voice that can make them popular to follow and share. For example, Wendy’s flippant and funny tone has made them exceptionally popular on Twitter, commonly earning likes, retweets, and responses.

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#2.Influencer Marketing

Another effective way to harness digital channels to reach target audiences is with influencer marketing. Brands can partner with celebrities, sites, or others that are considered experts in their field, that share similar values. Brand can then reach these influencers’ followers with branded content and offers. Many marketers have found success with influencer marketing, with 9 out 10 noting that it was the same or better than other channels they use. Additionally, 1 out of 2 women based a purchase decision on a recommendation from an influencer.

Here is an example of influencer marketing: GoPro partnered up with this Colorado-based influencer, Loki, whose followers include many outdoor enthusiasts. This put their product in front of their target audience, with a recommendation from a like-minded, trustworthy source.

#3.Email Marketing

Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping - that may be what ultimately brings about a conversion. Nearly 60% of consumers say that email plays a role in their purchase decisions. Furthermore, transactional emails are more likely to be opened by subscribers.

#4.Content Marketing

Content marketing allows marketing teams to be proactive in answering their users’ questions. Marketing teams create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:
The awareness stage: Buyer realizes they have a need
The consideration stage: Buyer determines a course of action to meet this need
The decision stage: Buyer decides on a product / service to purchase to meet the need
For example, a consumer might realize they need new shoes to wear to the gym. The marketing team for an activewear company may produce a piece about what features you need from a running shoe, as opposed to what you need if you focus on strength training. Looking at this content, the buyer determines they need a pair of running shoes that meets that criteria. Another piece of content might show the most popular running shoes and their price points. Once they are educated on these factors, they decide. The guidance offered by your brand throughout will likely result in them purchasing from you. Content marketing is often less expensive than other forms of marketing, while producing nearly 3 times as many leads.

#5.Search Engine Optimization (SEO) Marketing

Search engine optimization often goes hand in hand with content marketing. When the customer from the above example is conducting research for which gym shoes to buy, they will probably click on one of the first three results that appear on Google. With this in mind, the athletic shoes’ marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

Top search engine results are often dictated by SEO

#6.Pay-per-click (PPC)

Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords, while banner ads on websites usually have set prices.

PPC ads are often shown at the top of search engine results

#7.Affiliate Marketing 

Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion, however, you’re putting your brand's reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking.

An example of affiliate marketing would be when an ad running on a podcast or radio show offers a discount code for listeners to use when purchasing the product. The customer may receive 30% off their purchase, for example, and in return, the show gets a small percentage of each purchase that is made using the code. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically leverages a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users. With the clear move to mobile, marketers need to think about how they can optimize their current marketing efforts for mobile to be able to deliver a seamless and user-friendly experience.

#8.Mobile Marketing

Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically leverages a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users. With the clear move to mobile, marketers need to think about how they can optimize their current marketing efforts for mobile to be able to deliver a seamless and user-friendly experience.

Benefits of digital marketing platforms 

Digital marketing platforms span several functions in one solution – allowing marketing teams to get a more integrated / holistic view of their campaigns. When selecting a digital marketing platform, consider the following advantages of partnering with the right marketing attribution software provider:

#1.Track and Allocated Spend

Many marketers struggle with determining which channels are driving the most value, and therefore the ones they should spend more on. This challenge is exacerbated by the increasingly wide variety of digital channels they need to be present across. With this in mind, marketing teams should leverage a platform that uses advanced attribution modeling. This will give them insight into spend and success rates across multiple digital channels, and actionable suggestions on how to then optimize ad spend.

There are many types of attribution models - and if your team is using outdated models (like last-click attribution), you could be missing out on opportunities to make the most of your digital channels. Using a digital marketing tool, marketing teams are more likely to be getting updated attribution modeling abilities, such as unified measurement.

#2.The Right Ads to Drive Conversions

With the right digital marketing platform, you can gain a better understanding of what type of content resonates with your customers across platforms. This allows marketers to understand which voice and creative elements garner the most engagement.

These platforms can also assist in building out more comprehensive user profiles that help marketers to understand when to show their target audience an ad, and on what device.

#3.Correlate Qualitative and Quantitative Results

The right digital marketing platform will help you make better choices to drive revenue when planning media, tracking your brand across channels, leveraging new advertising techniques or conducting media buys. A major part of this is assisting marketers in understanding both direct response campaigns and more qualitative campaigns, such as brand building. Digital marketing platforms can assist in developing the KPIs to test these, and provide metrics into how their value compares over time.

The Marketing Attribution Model

Not all marketing attribution models are created equally. If your solution is not taking advantage of unified marketing measurement, your legacy, outdated measurement models can give inaccurate recommendations. For example, if the platform is using media mix modeling or single-touch attribution, your team will constantly be relying on outdated, historical metrics, or could be missing key data regarding the buyer’s journey.

Digital marketing platforms are great resources as brands attempt to be present across a multitude of channels and ensure this presence is driving value. Tools like Marketing Evolution’s single closed-loop platform enable marketers to measure and optimize marketing performance, sales, and engagement by providing a holistic view into the success of a campaign at every touchpoint. With the ability to track granular data like media exposures, sales, and geolocation, you can derive actionable insights that can inform decisions and guide marketing efforts in the future. Before selecting a platform, determine your goals and KPIs to find the platform that covers the correct functionality to align with your business needs.

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